apap explains “Native Advertising”
IMAGINE YOUR BUSINESS – NATIVE STYLE!
So HOW will Native Advertising work for you?
Native Advertising is all about providing your customers with information on a particular topic or product. We have been working with AFS Independent Living Superstore to provide them with an effective Native Advertising Campaign. Over the last week, there have been series of ‘ads’ run (100215, ILS2201, ILS2701, ILS2801, ILS3001) – each with their own topic of conversation. The idea behind running a native rather than the regular ‘sale’ focused ad is to gain some interest in the business and the product without it being a hard sell to the customer. Studies prove that readers are more likely to, and enjoy, reading an interest piece or story about a business and/or products rather than having sales and numbers thrown at them just like every other ad. See what you think:
Rockhampton Grammar School have taken native advertising a step further with 8 pages inserted into the newspaper specifically designed to look like part of the paper – not an insert that screams out ADVERTISING! To see the RGS native advertising, Click HERE.
So… what do you believe receives more attention from the majority of readers? What do you believe actually engages the reader? Your STORY? Or your ADVERTISEMENT?