Yahoo = Altaba

We are slightly perplexed  with the news that Yahoo is going to have a name change. Why would a brand with such a globally recognised name change it?

Everyone is a Google user these days. You do not search the internet anymore you GOOGLE it. Could Altaba (the new name of Yahoo) be clutching at straws to survive in an industry of one dominant force.

Is it doomed to the fate of those who fell before it? Lycos? AltaVista? Webcrawler? These are just names that faded in the past of internet search engines will Yahoo/Altaba be one of them?

Saw a funny GOT/Yahoo meme the other day (Mark Milian on Twitter)

All that’s left of Yahoo! is Ali Baba
Althatsleftsalibaba
Alteftisbaba
Altaba

 

Will you be Altaba-ing it?

 

 


Native Advertising

apap explains “Native Advertising”

IMAGINE YOUR BUSINESS – NATIVE STYLE!

Many businesses struggle to find a form of marketing that works and guess what… The answer is NOT necessarily to spend more money! The key to having a marketing solution that works is to map out a plan that utilizes effective tools for promotion, ensuring their suitability for your business and your customers. But guess what else!? Not all advertising has to be SALE SALE SALE to get results. There’s this pretty neat concept referred to as “Native Advertising”, which is a form of paid advertising where the Ad itself doesn’t look or act like an Ad!
Wait… what? No, really – I’m serious. Native Advertising is one of the most powerful forms of advertising because it gives readers what they want – A STORY – (not another Ad) with what us marketing maven’s like to call a soft sell for your business.
Native Advertising Infographic

So HOW will Native Advertising work for you?

Native Advertising is all about providing your customers with information on a particular topic or product. We have been working with AFS Independent Living Superstore to provide them with an effective Native Advertising Campaign. Over the last week, there have been series of ‘ads’ run (100215, ILS2201, ILS2701, ILS2801, ILS3001) – each with their own topic of conversation. The idea behind running a native rather than the regular ‘sale’ focused ad is to gain some interest in the business and the product without it being a hard sell to the customer. Studies prove that readers are more likely to, and enjoy, reading an interest piece or story about a business and/or products rather than having sales and numbers thrown at them just like every other ad. See what you think:

ILS2201

Rockhampton Grammar School have taken native advertising a step further with 8 pages inserted into the newspaper specifically designed to look like part of the paper – not an insert that screams out ADVERTISING! To see the RGS native advertising, Click HERE.

So… what do you believe receives more attention from the majority of readers? What do you believe actually engages the reader? Your STORY? Or your ADVERTISEMENT?


RING OCTOBER

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The Rockhampton Innovative Networking Group (RING) is supported by locals at Advertising Planning and Promotions, Capricorn Enterprise and YouthInvest. We are focused on assisting our Rockhampton locals to meet, engage and collaborate together in order to develop a stronger community and business network.

Nominated as one of Central Queensland’s elite in the 2014
Capricornia Business Awards!

36e2ffa0-453d-4195-8161-e06b844e17ef

ARE YOU A RING LEADER?

Networking is a great tool to get to know, like and trust the people within our community. RING has many business ambassadors who are extremely valuable to our organisation. But now – we want you to lead…

 

READ FULL ARTICLE HERE!

 

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JOIN THE RING TEAM TODAY!
RING is now giving the businesses and people involved to be recognised within our community as a RING Ambassador! It’s easy… simply click on the image above, and save the banner. Then, just insert this banner in your email signature where everyone will be able to see. What a great way to show your involvement in our community!
Need help with your Ambassador banner?Call The RING Team on (07) 4926 6422!

 

The Ring Logo

UPCOMING EVENTS:
Business Event – November 18th
Vector Health. Start 5:30pm
102 William Street, Rockhampton

 REGISTER NOW!

c2c-logo

UPCOMING EVENTS:
School Event – November 21st
Bally Griffin Centre. Start 9:45am
St. Ursula’s College – Queen Street, Yeppoon

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Keep up to date on events in the Rockhampton region!

_____________________

The Ring Logo

Next Event: Nov 18th
at Vector Health
120 William Street, 5:30pm

_____________________

8875b4d6-bb51-4dc6-9a4a-6f5c84a6ac7f

Next Event: November 21st at the Bally Griffin Centre (Queen St, Yeppoon), 9:45am
St. Ursula’s College

_____________________

9ad05502-1107-4c01-bae1-8a746feaba05

Legally Blonde
The Musical
Oct 31st – Nov 2nd
Pilbeam Theatre

_____________________

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The Rockhampton Musical Union Youth Choir presents:
Aladdin – a Traditional Pantomime
December 5th-6th
Pilbeam Theatre

AFS Men’s Shed @PCYC welcomes unemployed youth, but they need to get this message to them. Can You Help?

Men’s Shed’s are primarily set up for the well being of men, mainly those retired, through companionship and opportunities to work on community projects.

The AFS Men’s Shed @PCYC, located under the North Rockhampton PCYC in Stapleton Park also has as its purpose to mentor youth. They regularly help teach students from the Rockhampton North Special School trade skills.

They are also willing to help interested youth learn the work skills they have acquired which may assist in gaining employment. If you can help spread this message please do. Youth unemployment needs to be addressed from all levels. This type of help needs to be highlighted.

Men’s Shed’s are not for profit organisations and once established are reliant on donations of cash, tools, materials and machines. Please consider assisting them. Donations for the AFS Men’s Shed @PCYC can be left in the marked boxes at AFS Pharmacy’s.

If you have something in your shed that with some restoration work is of some value, consider contacting the AFS Men’s Shed @PCYC as they may take it off your hands, restore it and sell it to raise funds.

You can contact the AFS Men’s Shed @PCYC via the PCYC on 49277 899.

Want to be listed in the RING Business Directory!?

FIND OUT HOW!

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949c6857-bf1b-428f-bcab-01ea1c88a306
Support the Capricorn Helicopter Rescue Service by getting involved!
To find out more, visit the website!

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Do you know of an UPCOMING EVENT in the ROCKHAMPTON region?

Community fundraisers, school plays!
Do you want to see more community events listed here? Click the ‘Let us Know HERE’ button below and give us some feedback or register an event for next month’s Newsletter and/or weekly Friday Funny emails!

LET US KNOW HERE

e66d5f91-2214-4168-bc22-40971b7beff4 

The Rockhampton Innovative Networking Group (RING) is supported by our locals at Advertising Planning and Promotions, Capricorn Enterprise and YouthInvest.Renae Daniel
(Marketing Maven)

Advertising Planning & Promotions

P: 07 4926 6422

F: 07 4926 9122

M: 0431 432 255

E: admin@apap.com.au


RING SEPTEMBER

cd0e609b-d547-4188-b336-343b9fe41ffb
The Rockhampton Innovative Networking Group (RING) is supported by locals at Advertising Planning and Promotions, Capricorn Enterprise and YouthInvest. We are focused on assisting our Rockhampton locals to meet, engage and collaborate together in order to develop a stronger community and business network.
 

Nominated as one of Central Queensland’s elite in the 2014
Capricornia Business Awards! 

84b6008e-211c-4967-94c0-e967a5b072b1Do we have enough people in government who dare to dream what could be done in our region? Or just set a steady course a more responsible course of action. Read more below

READ FULL ARTICLE HERE!

 

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Do you know if your Google+ page is verified?? There are many benefits that come with a verified G+ page:

  • More control over your business’ online listing
  • Optimized search rankings
  • Engaging platform for sharing content and developing online followers
  • Provides your online platforms with links in order to expand your networking capacity

Email Renae, admin@apap.com.au to find out more!

 

8875b4d6-bb51-4dc6-9a4a-6f5c84a6ac7f

UPCOMING EVENTS:
School Event – November 21st
St. Ursula’s College. Start 9.45am
at the Bally Griffin Centre, Queen St Yeppoon

 

REGISTER NOW!

0e5a08a2-3d48-463e-8a71-b77325613b57

Keep up to date on events in the Rockhampton region!

_____________________

The Ring Logo

Next Event: Nov 18th
at Vector Health
120 William Street, 5:30pm

_____________________

8875b4d6-bb51-4dc6-9a4a-6f5c84a6ac7f

Next Event: November 21st at the Bally Griffin Centre (Queen St, Yeppoon), 9:45am
St. Ursula’s College

_____________________

9ad05502-1107-4c01-bae1-8a746feaba05

Legally Blonde
The Musical
Oct 31st – Nov 2nd
Pilbeam Theatre

_____________________

34442a82-bdc1-438f-a831-5a6973d7a467

The Rockhampton Musical Union Youth Choir presents:
Aladdin – a Traditional Pantomime
December 5th-6th
Pilbeam Theatre

AFS Men’s Shed @PCYC welcomes unemployed youth, but they need to get this message to them. Can You Help?Men’s Shed’s are primarily set up for the well being of men, mainly those retired, through companionship and opportunities to work on community projects.The AFS Men’s Shed @PCYC, located under the North Rockhampton PCYC in Stapleton Park also has as its purpose to mentor youth. They regularly help teach students from the Rockhampton North Special School trade skills.They are also willing to help interested youth learn the work skills they have acquired which may assist in gaining employment. If you can help spread this message please do. Youth unemployment needs to be addressed from all levels. This type of help needs to be highlighted.Men’s Shed’s are not for profit organisations and once established are reliant on donations of cash, tools, materials and machines. Please consider assisting them. Donations for the AFS Men’s Shed @PCYC can be left in the marked boxes at AFS Pharmacy’s.If you have something in your shed that with some restoration work is of some value, consider contacting the AFS Men’s Shed @PCYC as they may take it off your hands, restore it and sell it to raise funds.

You can contact the AFS Men’s Shed @PCYC via the PCYC on 49277 899.

Want to be listed in the RING Business Directory like Mel & Branton Hibbett at Leaholme Rise Alpacas!?

FIND OUT HOW!

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Representative: Melanie & Branton Hibbett

Business Name: Leaholme Rise Alpacas
Address: 125 Leaholme Road, Nankin, QLD 4701
Office Number: 0434 865 028
Email: melanie@lralpacas.com.au
Website : www.lralpacas.com.au

VISIT THE LEAHOLME RISE ALPACAS FACEBOOK PAGE!

949c6857-bf1b-428f-bcab-01ea1c88a306
Support the Capricorn Helicopter Rescue Service by getting involved!
To find out more, visit the website!

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FLOW is the place to go to discover CQ
Looking for something fun, free and interactive to do in Rockhampton?
FLOW Visitors Centre has lots to see and do this holidays
– live reptiles & Qld Museum exhibits!
Where: Old post office – Denham St veranda, Rockhampton
When: Book for sessions or visit 10:00am – 4:00pm, Tuesday-Friday (excl. public holidays)
Register: flow@fba.org.au

Do you know of an UPCOMING EVENT in the ROCKHAMPTON region?

Community fundraisers, school plays!
Do you want to see more community events listed here? Click the ‘Let us Know HERE’ button below and give us some feedback or register an event for next month’s Newsletter and/or weekly Friday Funny emails!

LET US KNOW HERE

The Rockhampton Innovative Networking Group (RING) is supported by our locals at Advertising Planning and Promotions, Capricorn Enterprise and YouthInvest.

Renae Daniel
(Marketing Maven)

Advertising Planning & Promotions

P: 07 4926 6422

F: 07 4926 9122

M: 0431 432 255

E: admin@apap.com.au


Sporting Events

Did you know that apap have years of successful experience managing sporting events?
Well we do!

The team at apap have had many experiences in organising sporting events. Two of the most successful instances of this was the Minniecon and Burke International Hockey Test Series, which saw Australia face Korea, and the Red Rooster Corporate Tennis Team Challenge where money was raised to help with the Flood Appeal after the great flood of 2011.
reference_Hockey

If you have an event that requires management, we have the experience and know how that you need. Give the team at apap a call.

 

 


Online Marketing

You are probably becoming aware that online media is fast becoming the mainstream way to advertise with more and more people searching online.

Here is an infographic to show you how important it is to be online

infographic

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The creation of the new APAP website

Welcome to the new apap website.

Recently having completed some further training in website design and search optimisation the team at apap felt it was time to practise what we preach, and whilst we deliver the latest and the greatest for all our customers, we had yet taken the time to put these services into practise on our own website. Now we have.

We hope everyone enjoys our new website.

How long has it been since your website was updated?
Regular updates are a must with the digital era,  call us today if its time for an update. 4926 6422 or eMail us