Yahoo = Altaba

We are slightly perplexed  with the news that Yahoo is going to have a name change. Why would a brand with such a globally recognised name change it?

Everyone is a Google user these days. You do not search the internet anymore you GOOGLE it. Could Altaba (the new name of Yahoo) be clutching at straws to survive in an industry of one dominant force.

Is it doomed to the fate of those who fell before it? Lycos? AltaVista? Webcrawler? These are just names that faded in the past of internet search engines will Yahoo/Altaba be one of them?

Saw a funny GOT/Yahoo meme the other day (Mark Milian on Twitter)

All that’s left of Yahoo! is Ali Baba
Althatsleftsalibaba
Alteftisbaba
Altaba

 

Will you be Altaba-ing it?